AI & Automation for Retail

Part of Industries

Sell on the floor, not in a spreadsheet.

Stock that disagrees between the POS, the website and the supplier. Reorders drafted after the shelf is already empty. We build the systems that keep it in sync, so your staff stay on the floor.
Aidan LambertCaleb Harward
Built by the two founders, and they're who you'll deal with.
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What is retail automation?

Retail automation is software that handles the admin behind the counter, keeping stock, orders and customer messaging in sync so your staff don't have to re-key it. It covers inventory sync across your POS and online store, low-stock alerts and drafted reorders, loyalty and win-back messaging, multichannel order admin, and supplier and returns paperwork. A system watches for a trigger (a sale, a stock level dropping, an order arriving on a channel) and does the next administrative step on its own. It handles the administration, never the selling. Staff still merchandise, serve and close. You keep your POS, we build on the tools you already run, and you own it.

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Australian owned and operated

Why do retail stores automate?

A store’s admin multiplies with every channel it sells on. The same jumper lives in the POS, on the website, in the supplier’s system and, if you’re unlucky, in a spreadsheet someone updates by hand. Keeping those four numbers the same is dull, constant work that pulls staff off the floor. Add a channel and the reconciliation gets worse.

It costs real money when it slips. The mistakes that hurt a store are rarely bad merchandising. They’re overselling stock you don’t have, a slow reorder that empties a shelf, a loyalty list nobody’s messaged in months. Software handles that kind of exacting, repetitive sync well, and it doesn’t forget to update the website when the last one sells on the floor.

Automate the administrative layer and stock stays accurate, with orders moving without anyone re-keying them. Your staff get their hours back for the selling, merchandising and service that actually need a person on the floor.

What we automate

01

Inventory sync across channels

A sale on the floor, a click-and-collect order and an online checkout all draw down the same stock, so the number a customer sees is the number on the shelf. Overselling stops, and so does the Monday-morning reconciliation between the POS and the website. The count stays true on its own.

02

Low-stock alerts & reordering

Stock levels are watched against your reorder points. When a line runs low, the system flags it and drafts the purchase order to the right supplier for someone to approve. You stop selling out of your best lines, and nobody’s eyeballing shelves to work out what to reorder.

03

Loyalty & win-back

Points, rewards and win-back messages run off actual purchase history: a thank-you after a first buy, a nudge to a customer who’s gone quiet, an offer on the category they actually shop. The list gets worked instead of sitting idle, and staff aren’t manually chasing regulars between serving.

04

Multichannel order admin

Orders from every channel (in-store, website, marketplace, click-and-collect) land in one tidy queue, tagged and ready to pick, with delivery and pickup notifications going out on their own. The re-keying between systems goes, and the order reaches the customer without living in three inboxes.

What's complicated about automating retail?

The hard part is the mess in the middle. Real stores run mixed stock (barcoded lines next to one-offs, variants, bundles, consignment), and the POS, the website and the supplier system each name and count things a little differently. Getting one honest number of stock across all of them is most of the work, and it’s exactly the work we do before anything syncs.

The boundary matters too. We automate the sync, the reorders and the order admin. We never automate the merchandising, the buying decision or the service on the floor. The system drafts a purchase order, and a person approves it. It flags a slow-moving line, and a person decides what to do. Nothing goes out to a supplier or a customer that a person hasn’t signed off.

Underneath it all is the rule we apply everywhere. Automate the mechanical steps, and keep a person on every decision, and every output.

What does success look like?

Six weeks after go-live, the admin behind the counter has quietly shrunk. Stock is the same number in the POS, on the website and in the supplier system without anyone reconciling it. Reorders arrive drafted and waiting for approval instead of being worked out from half-empty shelves. Click-and-collect and delivery orders land in one queue and move without re-keying. Your loyalty list gets messaged because the system worked it, without anyone needing a spare afternoon. Nobody’s selling any differently. Your staff are just on the floor more, because the spreadsheet that used to eat their shift stopped being their job. It’s the kind of system we build for retail stores across Australia, from our base in Melbourne.

The stock number stopped matching.

Worth saying out loud: the number in the system and the stock on the floor stopped agreeing a while ago. Everybody has a workaround, nobody has written it down, and it has quietly become the process. Nobody here lacks discipline. The counting is being done twice by hand, which is exactly the sort of thing that shouldn’t be a person’s job.

Why Better Automations instead of another agency?

Scoped up frontA fixed quote and a real go-live date before we start. No open-ended day rates.
Built on your stackWe work with what you run (Lightspeed, Vend, Square, Shopify POS, Cin7 and Xero) using their APIs. You don’t re-platform your POS.
You own itThe workflows, the code and the accounts are yours. No per-seat fees, no lock-in.
Staff stay on the floorWe automate the stock sync, the reorders and the order admin. Selling, merchandising and service stay with your people.
We stay onDocumentation and a walkthrough at handover, then we’re on call as your range, channels and stores change.

Retail automation FAQs

The admin behind the counter: keeping stock levels the same across your POS, online store and suppliers; flagging low stock and drafting reorders; running loyalty and win-back messages; tidying multichannel orders so click-and-collect and delivery don’t get re-keyed; and handling supplier and returns paperwork. It syncs and flags. Your staff still sell, merchandise and serve.

Yes. We build around whatever you already run (Lightspeed, Vend, Square, Shopify POS, Cin7 for inventory, Xero for the books) through their APIs, the connection points each tool publishes for other software. You don’t switch systems to work with us. If a tool has no usable API, we’ll tell you what’s realistic before you spend anything.

That’s the core of it. A sale on the floor, a click-and-collect order and an online checkout all draw down the same stock, so the number a customer sees is the number on the shelf. If you’re an online-only store with no physical shopfront, our ecommerce automation page is the closer fit.

That isn’t what we build it for. We build it to take away the re-keying and the last-minute stock counts that pull staff off the floor. A team that isn’t reconciling spreadsheets between the POS and the website gets that time back with customers on the shop floor, which is where a store makes its money.

It stays in your systems. We don’t move your sales history or customer list onto a platform we own. Everything runs on infrastructure you control, with access and logging set up properly, so your data never has to leave your environment for the automation to work.

Most builds take two to six weeks from brief to go-live and land between $3,000 and $15,000, depending on scope. You get a fixed quote and a realistic date before we start. You own everything we deliver, with no per-seat fees and no monthly platform rent.

Yes. Multi-site is where the sync earns its keep. You get one view of stock across every location, transfers flagged when one store runs low and another is overstocked, and reporting that rolls up without anyone stitching spreadsheets together on a Monday.

Tell us where the admin piles up

A couple of lines is enough. It goes straight to Aidan, not a sales team, and if it isn’t worth building he’ll tell you.

  • You deal with Aidan directly, not a sales team.
  • A straight answer on whether it's worth building, and what it'd cost.
  • You own everything we build. No lock-in and no per-seat fees.
Aidan Lambert, founder of Better Automations
FOUNDER
Aidan Lambert
He reads these himself, and he'll write back.