AI Outreach Automation
Outreach & Crawler for FRM
Cold outreach that couldn't scale.
FRM's growth ran on pitching fashion brands — but doing it by hand ate whole days, and off-the-shelf tools know nothing about models or comp cards.
- Finding brands worth pitching meant hours of manual research.
- Every pitch needed a comp card built by hand and an email written from scratch.
- Matching the right model to each brand's aesthetic was guesswork under time pressure.
- Outreach trickled out inconsistently, with no view of what was actually landing.
- Generic outreach tools don't understand models, comp cards or brand fit.
AI does the legwork. A human sends.
The pipeline, step by step.
Discover brands
Fashion brands flow into a cold pool to work from — ready to be analysed and pitched.
Analyse the fit
Claude reads each brand's website and works out its aesthetic, audience and the kind of model it books.
Match models
For each campaign, Claude pairs brands with the right models from FRM's roster by aesthetic and suitability.
Draft the pitch
Claude writes a personalised email for every match, and the renderer builds a bespoke PDF comp card with the model's stats and portfolio.
Review
Every draft lands in a review queue where the team edits, approves or rejects — nothing sends unreviewed.
Send & track
Approved pitches go out through Klaviyo with the comp card attached, and the dashboard tracks brands, sends and reply rate.
What changed.
Fast, but never on autopilot.
A human on every send
AI drafts; a person at FRM approves. Nothing reaches a brand without being reviewed first — reputation stays protected.
Personalised, not spun
Each pitch is written for the brand's actual aesthetic and the matched model — with a real comp card, not a mail-merge.
Their data, their stack
Runs on FRM's own Supabase — brands, models, drafts and sends all in one place they own, no per-seat outreach tool.
Built to grow
Ready to bolt on automated brand discovery (Apollo/Apify) and higher-fidelity comp cards as the volume climbs.
What we built it with.
What the client said.
“We were losing whole days to brand research, comp cards and writing pitches one at a time. Now the system finds the brands, matches the right models and drafts the entire pitch — comp card and all. We just review and send. It's turned outreach from a job nobody had time for into something that actually runs.”
Want something like this built?
A couple of lines is enough. You’ll hear back from Aidan directly, usually within a business day.
- Founder-built — you deal directly with Aidan, not a sales team.
- A straight answer on whether it's worth building, and what it'd cost.
- You own everything we ship. No lock-ins, no per-seat fees.
Thanks — we've got it.
Your message is on its way to Aidan. Expect a reply within a business day. Urgent? Call 0415 525 006.